Promoting Sustainability with Gamification
Sustainability is a balance of social, economic, and ecological interests – one Merck strikes perfectly, thanks to its many experts across the globe. So, to showcase the company's sustainable work we presented the employees behind its exciting innovations as The Sustainables – Curious Minds Dedicated to Human Progress...
Challenge & Brief
As governments chase climate goals many respond by imposing limits, cuts, and even bans on processes, materials, and emissions. Unfortunately, innovation is often overlooked as a force for change. Our job: showcase the sustainable benefits of Merck innovations in an informative and fun way.
Scientists love a challenge. So, to appeal to their passion for problem solving, we created The Sustainables – a gamification campaign promoting the benefits of the company’s sustainable innovations with the help of three tough, interactive games.
Keep it Simple
The use of gamification and interactivity to simplify complex technologies and processes makes the topics more tangible and while raising awareness for the company’s experience and expertise. Something to inspire other businesses to define what contribution they can make.
"The Sustainables is a fun and important tool which communicates Merck's commitment to curiosity and sustainable human progress. The clever mix of employee insights, interaction, and gamification whets the appetite for responsible, sustainable research among science and technology audiences.”
Up Close and Personal
By addressing the three pillars of sustainability (economic viability, environmental protection, and social equity), the campaign microsite showcases how a commitment to sustainable business practices can make a real difference. Colleagues involved in the development and planning of Merck's sustainable innovations share insights and learnings...
The microsite demonstrates the company’s sustainable credentials in a simple and entertaining way. During a 4-week campaign phase it accumulated…
- 120,000 completed levels
- 1.5m visitors
- 2m page views