Überfork

Fork Unstable Media

Fork began its journey in 1996 as a Studio for Unstable Media in Hamburg. Emerging from a Deutsch-Amerikanische Freundschaft, we quickly evolved into an agency renowned for balancing community and commerce, and for our distinctive brand positioning. As one of a select group of internationally respected creative agencies, we used digital media to put some kick back into corporate culture, helping to shape the aesthetics of the early web. With a strong do-it-yourself ethic, we developed design and interaction principles that continue to influence the World Wide Web today.

A lot has happened since then and we have changed just as much as we have remained true to ourselves. A significant milestone was our integration into the fischerAppelt Group in 2011. This collaboration has opened up new opportunities and offerings, while allowing us to maintain a degree of cultural independence, enabling us to evolve alongside the group.

In September 2025, shortly before our 30th anniversary, we teamed up with our agency sister Ligalux (Amore! ). The branding and design expertise of Ligalux and the design and technology expertise of Fork combine to create a whole that is more than the sum of its parts. An agency that links dynamic brand systems with algorithms and AI and brings the necessary human touch to sustainably develop its brands.

Forkever Through Unstable Media – we have always felt at home in an ever-changing technology and media landscape and aim to shape the future. We combine creative thinking and craftsmanship, resulting in strong brands and innovative and inspiring brand relationships even in the agency's 30th year.

Peace, Love & Gaffa-Tape

Hamburg, September 2025