Cases
 
Merck

Worlds of Curiosity

* Campaign

* Content Marketing

How a more curious society can inspire social and technological change.

Curiosity is the driving force behind breakthroughs in science and tech. But how can we remind the world of a superpower we all possess? The interactive film WORLDS OF CURIOSITY  invites audiences to increase society’s overall level of curiosity, as they experience a day in the life of Maria the scientist. Exploring 27 content hotspots, visitors reveal diverse social and technological innovations, to change our world for the better.

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Worlds of Curiosity: Discover how science and technology are contributing to a better future. Go to our case study .

Szene für Szene … zu Marias Story

Pencil to Paper… Developing the film’s narrative with concept scribbles

Picturesque… Bringing scribbles to life with illustration and animation

Picturesque… Bringing scribbles to life with illustration and animation

Ave Maria… Giving the film’s leading lady emotions and moods

Ave Maria… Giving the film’s leading lady emotions and moods

Graphic Novel… Defining a range of exclusive, editorial illustrations

Graphic Novel… Defining a range of exclusive, editorial illustrations

Going Offline… One of two press ads promoting the film to Economist readers

Going Offline… One of two press ads promoting the film to Economist readers

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Moving Images... Raising awareness via a range of online video ads

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