Merck

Microplastic Journey

* Content Marketing

* Sustainability

* Advertising

* Film Production

* International Campaign

The world's first microplastic test.

As microplastic reaches the earth’s remotest places, many are worried about the volume entering our bodies. So to give people the facts, and highlight Merck’s microplastic-free alternatives for the cosmetic and personal care industry, we created the world’s first microplastic test...

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Case study: The campaign in a nutshell...


Challenge & Brief

Despite partial bans and tighter regulations, the cosmetic and personal care industry is still a major contributor of microplastic to the environment. Our brief was to highlight the many different ecosystems and lifeforms affected by the spread of microplastic, and invite global business audiences to discover Merck's microplastic-free alternatives for the production of cosmetic and personal care products.

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The Journey: Follow a microplastic particle on an incredible trip

Solution
We created a film that follows a microplastic particle on a dizzying POV-trip­ to the human food chain and followed up with an interactive test which asks ten questions to reveal the average number of particles you consume and produce each day. Supported by microplastic-inspired animations, the jargon-free test also complements answers with helpful tips on how to reduce your overall microplastic consumption and emissions.

Discover how much microplastic you consume and create

Screen Time: Set the stage for the world's first microplastic self-test



Effect & Results
The campaign film wowed audiences by combining chaos and calm to tell a poignant and extremely sensory story. With the goal of inspiring change at manufacturing level, the film uses challenging perspectives and bold transitions to give audiences a tiny perspective of what's currently a huge environmental challenge. And with the interactive test  shedding light on how we're personally affected by microplastic, the campaign got people curious with...

  • 18 Million Video Views
  • 5-Minute Average Microsite Visit Time
  • 100,000+ Completed Tests

Expert Analysis: Our microplastic test is the result of a collaboration with leading specialist Dr. Todd Gouin – an expert who has advised the UN on microplastic topics

Cineastisch … Shot für Shot zum Kampagnenfilm

Hands On: A range of different techniques and locations (in and out of the studio) were explored to create the mesmerising campaign film

Under the influence: A global network of popular science and tech influencers shared their perspectives and expertise in accompanying social videos


Awards

London International Awards: 2 x Bronze

CRESTA Awards: Silver & Bronze

New York Festivals: Silver

EPICA Awards: Silver

Creative Circle: Silver

Kinsale Sharks: Bronze

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