Merck

Human Progress

* Film Production

* International Campaign

* Interaction Design

* Advertising

Moving forward in the face of change.

How do you encourage B2B audiences to find a silver lining in a pandemic that has disrupted (and continues to disrupt) the lives of millions of people across the globe? Join us as we pursue Human Progress…

A new path: How has the pandemic affected how science and technology professionals feel, work, and collaborate?

The Challenge
Leading science and technology company Merck wanted to discover, and showcase, how its employees used curiosity to aid both personal and professional growth amid the uncertainty and increasing challenges of the pandemic

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In a nutshell: Watch the case study and discover the campaign

The Solution
To pay homage to the passion and resilience of Merck employees across the globe (and the wider scientific community), we present Human Progress – an initiative exploring how the pandemic positively affected work, collaboration, and personal perspectives.

An intimate campaign film shares the experiences of Merck employees who…

  • Broke records to deliver essential materials for the production of COVID-19 vaccines and test kits.
  • Persevered with the construction of a new biotech development centre to fight the infectious diseases of tomorrow.
  • Developed energy-efficient semiconductors to make our post-pandemic digital lives more sustainable

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Press play: Watch the campaign film

Sharing is caring: We invited audiences to share their personal insights and discover how others are getting on…

Human Progress Survey
The accompanying Human Progress Survey invited global B2B audiences to share their own personal experiences. Among other insights, the interactive survey discovered that…

  • 70% of respondents believe every crisis has a silver lining
  • 57% say they’ve reevaluated career priorities in the wake of the pandemic

Hair raising: Animation for the survey statement relating to whether participants feel every crisis has a silver lining.

- 7 Images

Quite a site: Impressions of the campaign microsite.

A door opener: Animation for the survey statement relating to whether participants feel pandemic experiences have better equipped them to face new challenges.

We raised awareness for the survey by feeding real-time survey insights into targeted campaign ads and collaborated with leading science and tech influencers to share unique perspectives on how work, collaboration, and innovation are evolving.

Merck Human Progress – Insights & Quotes 01

Quote me on that: Sharing personal experiences and learnings of Merck employees featured in the campaign film...

Merck Human Progress – Insights & Quotes 02

Good vibrations: Sharing real-time survey insights across online display and social media formats


The Effect

Merck’s Human Progress initiative created an air of optimism among global business audiences. Its authentic, human-centred approach inspired science and tech professionals to find their own silver lining in the pandemic and drive human progress in the face of change.

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