Cases
 
Merck

Digital Radio Advertising

Promoting Future Talk Podcast Series on Spotify.

To attract Spotify audiences to the Future Talk podcast series  we created for Merck, we produced an amusing series of streaming radio ads featuring series host and popular science YouTuber Dr. Inés Dawson . Keep scrolling to have a listen...

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"Guessing Game"
Inés’s friend tries – in vain – to guess what cultured meat is. Amusement ensues as he takes the phrase a little too literally…

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"Regulars Only"
We’ve all been knocked back by a pub or nightclub bouncer at one point. In this spot we give the situation a humorous, scientific twist…

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"Confession of Love"
An organic chemist shares her adoration for the enigmatic figure SYNTHIA…

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"Food for Thought"
Inés and a friend demonstrate the influence food has on us by playfully reciting well-known sayings…

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"Mature Student"
Inspired by his son and granddaughter, a mature student shares his post-university career plans…

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"Interrupted Playlist"
Having apologised for barging in on their playlists, Inés uses a little reverse psychology to entice Spotify users to tune into Future Talk…

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"A Calming Impulse"
A smart bioelectronic device takes a precautionary step to help its patient avoid a health scare…

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"Quick Experiment"
With a cheeky cognitive primer, Inés reads listeners’ minds to convince them to tune into Future Talk…

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