Users are usually invited to test prototypes or verify working hypotheses, but only human beings ever come. Luckily, we have Nicole on our team. She’s a people person, she knows the right questions and how to ask them in the right way. Nic’s a curious mind, investigative and inquisitive. Her quickness of mind is like a hiss, a dart, a disarming spell. Nicole is ‘L’amica geniale’ for anyone who wants to test, simplify and improve their digital products or services. And because she knows that digital products are never finished, she never stops asking.