enthus

Let’s enter enthusiasm

Intro

Challenge

Approach

Impact

Four independent software and IT companies came together to form a new,
strong brand for holistic IT solutions. We supported this transformation end-to-end as a design and branding agency. Alongside strategy, naming and a new visual identity, we developed additional measures to bring the new brand to life across the organisation.

Create a shared brand vision that unites different corporate cultures, inspires employees and customers, and clearly communicates the new company’s differentiating value.

At the heart of the new positioning is the ambition to empower customers and make their lives easier with tailored IT solutions. Enthusiasm and commitment are the driving forces behind sustainable customer success. Simply put: enthus. Committed to your success.

enthus transforms diversity into a clear, distinctive identity, connects people and expertise, and creates a brand that makes the shared ambition visible and fit for the future.

Naming

Brand Strategy

Motion Design

Brand Identity Systems

Design Guidelines

Four identities. One new brand.

At the heart of the new brand design is a system of typography, colour, imagery and graphic elements that brings together the expertise of four different companies in one distinctive brand. Diversity becomes an integral part of the new identity. The interplay of all design elements makes individual strengths and differences visible while maintaining a clear, shared visual language. This creates enthusiasm that extends to customers through tailored solutions.

The word 'enthus' on a yellow background with a jagged pattern.

Woman wearing glasses smiling surrounded by yellow rays on a purple background.

Text on light blue background reading 'Hervorheben, was wichtig ist.' with 'Hervorheben,' highlighted in yellow.

Billboard showing a man in a suit holding a laptop with the text 'Life goes digital. Work, too.' and additional information about IT solutions from the company enthus.

Close-up of the top-left corner of a computer screen showing a browser window with the website 'enthus' and a pink background.

Highlighting what matters most

The “Marker Sketch” is the graphic highlight element of enthus’ new brand identity. It draws attention to what matters and brings the energy and enthusiasm needed to help its customers succeed in the future.

Man wearing glasses and sweater in front of blue background with text 'Clouds? Da geht bei uns die Sonne auf.'

Three colored icons side by side showing a printer with paper, a key, and a gear.

Two water bottles with screw caps and carrying loops, one white with green pattern and the other light blue with fine texture, both labeled 'enthus'.

Roll of yellow tape printed with black text 'Bits, Bytes'.

1/4

A new platform for all enthusiasts

The new enthus website gives the brand a new home. The sheer volume of information was one of the key challenges: bringing together four companies meant bringing together a vast amount of content. A new site concept was developed to structure this information while retaining existing content without making the experience feel overloaded or overwhelming. The overarching goal was to make the new corporate strategy visible throughout.

Three color-blocked text panels with the headlines 'Unser Fokus? Der unserer Kunden.', 'The new flow rate for IT-systems.', and 'Cyber-Attacken? Nehmen wir persönlich.'

Three smartphone screens showing the enthus app: overview of check-ups with icons, process steps with highlighted text, and contact page with photo and name.

Illuminated advertisement showing a smiling man in a checkered shirt and glasses with text 'Modern Workplace smart gestalten. enthus.de'

Hand holding smartphone displaying text 'Cloud Computing? Da geht bei uns die Sonne auf.' and a portrait of a man with glasses surrounded by yellow rays.

An event for a new era

The internal launch turned the merger of four companies into a shared experience for all employees. The event marked the beginning of the new joint brand and gave employees the opportunity to experience enthus as the identity that would bring them together going forward.