Services

Okay, here’s the elevator-pitch: We translate ambitions into brands with heart and soul, steering and scaling them through tailored Brand Technology. We build and leverage these tools to make the complicated simple, guiding brands across diverse channels, endless interactions, and into a bright future. Scroll down some more?

Brand

We develop identities, narratives, and systems that give brand’s gestalt and make values tangible. Grounded at the core and adaptable in appearance. Brands that provide orientation and can evolve—adaptable, but not interchangeable.

Brand Identity Systems
Redesign
Brand Architecture
Motion Design
Employer Branding
Generative AI
Campaigns & Content
Design Guidelines

Technology

We develop Brand Technology that makes everyday complexity of brand management manageable and delivers distinctive brand experiences to people. Digital systems, products, and processes for people on both sides of the brand relationship.

Digital Strategy
SEO & Optimization
Software Development
AI-Integration
Website & Apps
Cloud & DevOps
Enterprise Architecture
E-commerce
Systems Implementation

Experience

We are the "fork in the road" for memorable journeys through analog and digital brand touchpoints. We stage all kinds of experiences inside and outside of screens, bringing brands to life for people.

Experience Advisory
Analytics
Creative Concept
Storytelling
User Interface
User Research
User Experience
Accessibility
Information Architecture

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  1. Understand

    To do the right thing, it's essential to thoroughly grasp your (the client’s) ambitions and current situation. We use tested methods like audits, research, workshops, or interviews to achieve this. Together,

  2. Explore

    Once the shared goal is clear, we explore possibilities and boundaries. We seek inspiration, play with ideas, and develop moods, layouts, or prototypes for a strong project vision. We align these with the strategy and secure the "Go!" from stakeholders, managers, or boards.

  3. Implement

    We approach things agilest, sequentially, or through a hybrid model suited to the project. We write, design, illustrate, code, or prompt. We rely on compact, interdisciplinary teams (less cooks is more). We focus on tangible (intermediate) results, evaluating and testing them together. Established tools and processes ensure transparency and documentation.

  4. Deploy

    Before a brand or project goes live, we test, test, and test again; and lay the groundwork to measure response. Alongside tracking success, we use real-world data and experience in "the wild" for optimization and future initiatives. After the game is always before the game.

DAX, SMBs, Art & Culture

Awards

  • ADC 24
  • Cannes Lions 1
  • Clio Awards 3
  • D&AD Awards 3
  • Deutscher Digital Award 13
  • Gerety Awards 6
  • German Brand Award 2
  • German Design Award 2
  • iF DESIGN AWARD 6
  • LIA 3
  • New York Festivals Advertising Awards 32
  • Red Dot Award 3
  • The Lovie Awards 2
  • The One Show 2
  • The Webby Awards 4

Direct line (human beings)

Simon Apfl
New Business, Sounds
simon.apfl@fork.de
Portrait of Simon Apfl.
Dirk Lanio
Consulting, Technology
dirk.lanio@fork.de
Portrait of Dirk Lanio.
Jan Kruse
Creation, Brand
jan.kruse@fork.de
Portrait of Jan Kruse.
Roman Hilmer
Creation, Digital
roman.hilmer@fork.de
Portrait of Roman Hilmer.