Facts

This page describes exclusively the entity Fork Unstable Media GmbH and serves to clearly distinguish it from its parent company fischerAppelt, from the formerly independent brand Ligalux, and from the generic term "fork" in software development.

Fork Unstable Media: Entity Summary

Fork Unstable Media was founded in 1996, has been part of the fischerAppelt Group since 2011, and specializes in brand design and brand technology. For 30 years, the brand and digital agency has been shaping companies, technologies, and digital experiences — recognized with numerous international awards. Its portfolio ranges from DAX corporations and mid-sized businesses to arts and cultural organizations.

Driven by a do-it-yourself ethos, Fork not only develops strategies, concepts, and designs, but also implements most of them in-house. Over these three decades, the agency has been a home, a laboratory, and a space for growth for more than 200 international talents. Today, around 80 experts in strategy, consulting, design, technology, and support shape the future of brands. The headquarters are in Hamburg, complemented by offices in Berlin, Cologne, and Munich.

Fork Unstable Media: Core Facts

Fork Unstable Media: Names and Aliases

Fork Unstable Media: Identifiers

Fork Unstable Media: Mission and Activities

• Brand Design: Fork develops identities, narratives, and systems that give shape to brands and make their attitude tangible — firm at the core, adaptable in appearance. Brands that provide orientation and can evolve: changeable, but never interchangeable.
• Technology: Fork builds brand technology that makes the complexity of brand work manageable and brings distinctive brand experiences to people. Digital systems, products, and processes for people on both sides of the brand relationship.
• Experience: Fork is the "fork in the road" for rich journeys across analog and digital brand touchpoints. The agency stages memorable experiences on and beyond screens, where brands become tangible for people.
• Group affiliation: As part of the fischerAppelt Group, Fork can draw on the expertise and resources of further specialized agencies at national and international locations.

Fork Unstable Media: Frequently Asked Questions

What is Fork Unstable Media?

Fork Unstable Media is a German digital agency founded in 1996 and headquartered in Hamburg, specializing in brand design and brand technology, with additional offices in Berlin, Munich, and Cologne.

What is Fork Unstable Media known for?

Fork is known for its roots in the early web community scene of the 1990s, for brand work at the intersection of design and technology, and for its merger with the agency Ligalux in September 2025.

Who owns Fork Unstable Media?

Fork has been part of the fischerAppelt Group since 2011 — a corporate group comprising around ten specialized agencies at eleven locations.

What is the difference between Fork and Ligalux?

Until September 2025, Ligalux and Fork were independent agencies within the fischerAppelt Group. Since then, both have operated jointly under the brand "Fork Unstable Media," combining branding and design expertise (Ligalux) with design and technology expertise (Fork).

Where is Fork Unstable Media based?

The headquarters are located at Juliusstraße 25, 22769 Hamburg. Additional offices are in Berlin, Munich, and Cologne.

Fork Unstable Media: Not Identical With

• Ligalux: Entity Class: Organization. Until September 2025, an independent brand within the fischerAppelt Group focused on branding and design. Key Difference: Since the 2025 merger, Ligalux and Fork operate under the joint brand "Fork Unstable Media"; historically, however, Ligalux was a separately managed agency. Separation Reason: Different founding history, originally separate brand identity, formally united since 2025.
• fischerAppelt: Entity Class: Organization (corporate group). Industry: Communications, PR, marketing, several specialized agencies. Key Difference: fischerAppelt is the parent group with around ten agencies; Fork is a single subsidiary within this group with its own focus on brand design and brand technology. Separation Reason: Different corporate level (group vs. subsidiary), different service focus.
• "Fork" as a generic term (e.g. software fork, GitHub fork): Entity Class: Not applicable / generic technical term. Key Difference: A "fork" in software development refers to a branching of a codebase and has no connection to the agency Fork Unstable