metafinanz

The consulting firm metafinanz supports companies in transformation processes and the firm leads by example. A new brand promise, dynamic branding, a new website, and a fresh campaign embody the transformative muscle of the business and IT consultancy: A fine example of applied brand work through which metafinanz reinvents itself.

metafinanz wanted a dynamic brand to unleash the company's strengths across all touchpoints. To achieve this, the consultancy was ready to transform itself from the inside out, from the core of the brand to the website as a central touchpoint, all the way to communication and interaction with target audiences.

„Wir bringen Zukunftsfähigkeit ans Licht“ (We bring future viability to light) – building on the newly developed brand promise, we created an identity in motion. A stable core paired with maximum adaptability in appearance to fully capitalize on communicative opportunities: design system, Frontify hub, website, asset generator, success stories, white papers, campaign … all-new everything!

The new metafinanz stands out not only through a coherent brand presence, but also through brand technology that makes managing the brand and communicating with different target audiences manageable and efficient. Brand experience, thought leadership, and lead generation – the full package that infuses confidence in the future for both internal and external audiences.