MagentaMusik

Web platform, customer experience, branding, curation & content—we created a digital ecosystem for Telekom’s music offering. MagentaMusik acts as the gateway to the brand's entertainment universe, combining festival live streams, priority ticketing, and exclusive content into an immersive brand experience.

The challenge was to transform MagentaMusik from a digital hub into an all-round musical experience that connects users emotionally across all touchpoints. The platform needed to handle extreme traffic spikes, such as over one million live stream accesses during Wacken Open Air, while translating Telekom's "Liquid Design" into an optimized web presence and replacing the native app with a mobile Progressive Web App (PWA).

We engineered a high-performance web platform built on Craft CMS and a Progressive Web App (PWA) architecture. The setup features a custom video player, interactive elements like the "watchTogether" co-viewing feature, and a tailored design system aligned with Telekom's rebranding. Alongside technical development, we provide ongoing editorial support and live technical readiness during festivals.

MagentaMusik successfully positions Telekom as an innovative entertainment provider. The platform delivers front-of-stage brand experiences to millions of fans, combining technical stability with rich content to drive long-term customer engagement.