Our responsive microsite for Global Schistosomiasis Alliance is masqueraded as a thriller-like movie trailer.
“Waiting silently under the surface of the water lurks the biggest killer you’ve probably never heard of …”
That’s not the tone of voice of your typical awareness campaign. Maybe that never-heard-before tonality is the secret of it’s success. The microsite managed to raise awareness for a disease with a difficult name: Schistosomiasis (aka snail fever or bilharzia).
It helped Global Schistosomiasis Alliance spread their message not only a greater number of people but also a greater variety of folks.