With Mercedes Benz MYVAN, we created a platform for van owners and aficionados that reached out to the entire community. Inside, emotional stories, helpful tips and the latest trends from the world of vans were all given the mobile stage.
Go fast but arrive relaxed: this summed up our goal of speedy loading times. Not only did we make things easier for users and editorial staff, we also set them up with a workflow that’s as smooth as cruising in fifth gear. CMS have never been so easy.
80% of van fans use the mobile app. That’s why the term “mobile first” was at the centre of all we did. Using the Google-developed Open Source Library AMP, we created digital magazine pages that gave every surfer a sense of complete freedom.
We applied the new design to 1,300 already exiting articles. This in turn brought the sub-brand MYVAN closer to the Mercedes-Benz brand. The new design embeds photos and videos in an ordered and harmonic way. Full- and panorama views are also available for web-surfing travellers.
Less data volume and short loading times puts everything in high gear! It’s our gift to all vanantics looking for mobile freedom!