Stifterverband commissioned us to create a responsive digital magazine in order to publish contributions by columnists and guest authors.
Combining the advantages of modern digital platforms with the good old experience of holding a paper magazine in your hands – That’s the mission of Merton Magazine.
Therefore we created an interface, which allows a natural reading experience and let’s the user focus on the content. We even ditched the classical ‘homepage’ in favor of a stream of articles. Readers can create their own collection of articles and share them with friends.
Analytics (an advantage of the digital nature of the mag) indicate that our solution works: Average visitors read more than three articles and stay for about three minutes. We count an average of 18 newsletter registrations per day.