Fork developed a customized content management system, as most standard solutions are not optimized to run international brand websites. Hence, contents and functionalities can be easily translated and adapted to local requirements. In order to ensure that all websites adhere to the same brand identity the CMS allows using and editing specific fonts and integration of flash animations as well. A number of smart tools such as blacklisting, whitelisting and an approval tool facilitate internationalization. Despite all of these options the CMS can be used intuitively and requires no local training.

Due to the modular CMS concept, design and technology can be centrally developed and implemented assuring a globally consistent brand appearance and maximum efficiency for the client – be it in Japan, Korea, Russia or in any of currently about 70 countries. In other words: the CMS is a key factor in the successful website internationalization.