For your eyes only: WerbeWeischer image trailer
Fork has produced two image trailers for WerbeWeischer, Germany’s foremost marketing specialist in cinema and outdoor advertising.
Link
Watch It!Format
Film Trailer
Eye 1
Eye 2
OBJECTIVE
For WerbeWeischer, Germany’s market-leading specialist in cinema and outdoor advertising, Fork created two advertising spots for the cinema. Our aim was to explore the cinema as a place of contemplation and pleasure in a demanding and stressful world.
SOLUTION
We contrasted the power of the immersive movie experience with the maelstrom of big city hustle and bustle where commercial messages are perceived as white noise or irritating interruptions: close-up shots of eyes juxtaposed against the barrage of images lend an air of peace to the otherwise hectic and cluttered scenes.
RESULTS
The trailer’s momentum, emphasized by the soundtrack also produced by us, creates an allegory on subject and object, perception and voyeurism, individual and audience. In the end, the sheer scale of the eye seems to blank out the white noise – the medium, finally, is the message. Thus, this is a perfect example of how movie advertising can involve the viewer in both emotional and intellectual ways. The trailer was shown in more than 600 German cinemas.
For WerbeWeischer, Germany’s market-leading specialist in cinema and outdoor advertising, Fork created two advertising spots for the cinema. Our aim was to explore the cinema as a place of contemplation and pleasure in a demanding and stressful world.
SOLUTION
We contrasted the power of the immersive movie experience with the maelstrom of big city hustle and bustle where commercial messages are perceived as white noise or irritating interruptions: close-up shots of eyes juxtaposed against the barrage of images lend an air of peace to the otherwise hectic and cluttered scenes.
RESULTS
The trailer’s momentum, emphasized by the soundtrack also produced by us, creates an allegory on subject and object, perception and voyeurism, individual and audience. In the end, the sheer scale of the eye seems to blank out the white noise – the medium, finally, is the message. Thus, this is a perfect example of how movie advertising can involve the viewer in both emotional and intellectual ways. The trailer was shown in more than 600 German cinemas.