Ritter SPORT-Freunde: Brand Community and Multi-User-Game
It's hip to play squares. Join the RITTER SPORT-Freunde community and
push them colourful little blocks!
Link
RITTERSPORT.deFormat
Campaign Website
Plattform
Galerie
Signin
Game
Objective:
Our first microsite for the so-called RITTER SPORT-Freunde had already been a huge success: 10.000 registered Freunde, still counting! We were challenged to top this by integrating the "circle of friends" on the main brand website and raising its attractiveness, generell traffic and return-quota.
Solution:
More individuality, more ways of fun! More buttons to press, more thingys to set, simply more options for customizing your own avatar and interacting with it; ranging from new accessories to stylish dance moves - all of this CMS based. We've restructured the gallery and created a realtime multiplayer browsergame “QLIK” which really deserves this labelling. That’s how a virtual place for playful exchange has evolved. A place that's suitable for a short visit in your lunch-break as well as for spending hours and hours of highscore hunting in Papervison 3D.
Results:
Interactivity...? Check.
User engagement...? Check.
Long-term attraction and gameplay...? Check.
Danger of spending hours building highscore? Check!
Our first microsite for the so-called RITTER SPORT-Freunde had already been a huge success: 10.000 registered Freunde, still counting! We were challenged to top this by integrating the "circle of friends" on the main brand website and raising its attractiveness, generell traffic and return-quota.
Solution:
More individuality, more ways of fun! More buttons to press, more thingys to set, simply more options for customizing your own avatar and interacting with it; ranging from new accessories to stylish dance moves - all of this CMS based. We've restructured the gallery and created a realtime multiplayer browsergame “QLIK” which really deserves this labelling. That’s how a virtual place for playful exchange has evolved. A place that's suitable for a short visit in your lunch-break as well as for spending hours and hours of highscore hunting in Papervison 3D.
Results:
Interactivity...? Check.
User engagement...? Check.
Long-term attraction and gameplay...? Check.
Danger of spending hours building highscore? Check!