Killing two birds with one platform, a hybrid of trade fair platform and digital magazine for Nuremberg’s world-famous toy fair.
Sure, there’s a season for everything. But why limit yourself to one season only? Why can’t a toy fair be relevant to its audience all year round? That was the question that led to our brief, increasing relevance and web traffic outside Spielwarenmesse’s season. Hence we developed a hybrid of B2B fair platform and digital magazine offering news, trends and topics of the toy market.