RED BULL

Digital platform for Red Bull’s ‘Collective Art’ campaign. We contributed design and back-end solution for collabo on international scale.

Red Bull approached us with plans to transform the surrealist concept of “Exquisite Corpse” into a digital collaboration campaign on a truly international scale.

Design professionals joined amateurs from across the globe in submitting their personal work to help form a spectacular collective art piece. To take part, contributors had to submit their work within a limited timeframe, each receiving only a glimpse of the previous submission they were now tasked with extending.

Our main challenge was to design and build a robust back-end solution which could deal with the creation and submission of multiple artworks in the correct sequence.

Artsy Fartsy
INTL Approach
Brand Campaign
Lovie Awarded

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